国风虚拟数字人赋能中华传统文化创新传播的路径研究

技术和文化是人类文明的重要根基,新技术为文化发展提供底层支撑,不断影响和重塑社会文化并带来更多文化交往。国风虚拟数字人可被视为“国风热”与新技术结合的产物,通过符号身体展现传统美学、影像传播焕活文化记忆、多元路径优化文化体验。然而,当前国风虚拟数字人赋能文化传播的实践路径仍有不足,本文结合现实案例探讨国风虚拟数字人赋能中华优秀传统文化创造性转化、创新性发展进程中的实践路径和优化路径,探索完善动态文化体验、打造强文化感IP等方面的改进策略,以帮助虚拟数字人兼顾“好看的皮囊”和“独特的灵魂”,探索人工情感习得路径,并且由“情感缺失”转向“情感共振”。

Technology and culture are important foundations of human civilization,and new technologies provide underlying support for cultural development,continuously influencing and reshaping social culture and bringing about more cultural exchanges.Guofeng Virtual Digital Human can be seen as a product of the combination of“Guofeng fever”and new technologies,showcasing traditional aesthetics through symbolic bodies,revitalizing cultural memories through image dissemination,and optimizing cultural experiences through multiple paths.However,there are still shortcomings in the current practical path of empowering cultural dissemination for Chinese style virtual digital people.We can consider improving the dynamic cultural experience,advancing the“cultural space”to the“cultural metaverse”,creating a strong cultural sense IP,helping virtual digital people balance“beautiful skin”and“unique soul”,exploring artificial emotional acquisition paths,and helping virtual digital people optimize from“emotional deficiency”to“emotional resonance”in three aspects.The article explores the practical and optimization paths for empowering the“two creations”process of Chinese excellent traditional culture through the use of virtual digital people in Chinese culture,combining practical cases,in an attempt to provide feasible references for the innovative dissemination of contemporary culture.