计划行为理论视角下微信用户选择性信息规避行为影响因素研究

Influencing Factors of Wechat Users’Selective Information Avoidance Behavior from the Perspective of Planned Behavior Theory

[目的/意义]探索微信用户选择性信息规避行为的影响因素,为社交媒体平台设置优化、用户自我调节及成瘾预防法规的完善提供实践启示。[方法/过程]基于计划行为理论,分析与归纳微信用户选择性信息规避行为特征,利用PLS-SEM结构方程模型方法对其影响路径进行实证检验。[局限]未考虑信息类型、推送频率、知识差异及其他外生激励因素的影响。[结果/结论]用户卷入度显著正向影响社会网络联结与心理所有权;社会网络联结显著正向影响心理所有权与信息规避规范;信息规避规范、心理所有权、自我控制能力分别显著正向影响信息规避意向;信息规避意向显著正向影响信息规避行为。

[Purpose/Significance]Exploring the influencing factors of WeChat users’selective information avoidance behavior,providing practical insights for optimizing social media platform settings,improving user self-regulation,and improving addiction prevention regulations.[Methods/Processes]Based on the theory of planned behavior,analyze and summarize the characteristics of WeChat users’selective information avoidance behavior,and through the PLS-SEM structural equation modeling method to empirically test its impact path.[Limitations]The impact of information type,push frequency,knowledge differences,and other exogenous motivational factors were not considered.[Results/Conclusions]Users’involvement significantly positively affects social network bond and psychological ownership;Social network bond significantly positively affects psychological ownership and information avoidance norms;Information avoidance norms,psychological ownership,and self-control ability significantly positively affect information avoidance intention;Information avoidance intention has a significant positive impact on information avoidance behavior.