中国新能源汽车出口市场分布及影响因素分析

Analysis of the Export Market of China's New Energy Vehicles:Distribution and Influencing Factors

目前,中国新能源汽车产业处于世界领先地位,同时新能源汽车也是中国出口增长最快的产品之一。本文通过分析近年来中国新能源汽车的出口现状和市场分布,运用固定效应模型研究了中国新能源汽车出口的影响因素。结果发现,中国新能源汽车出口呈爆发式增长态势,比利时、英国等欧洲国家是主要出口市场,中国新能源汽车的国际竞争力日益增强。研究同时发现,进口国的GDP、发电量、贸易自由度和我国汽车的研发(R&D)经费对中国新能源汽车出口具有显著的促进作用。故此,中国车企应实施差异化的国际营销策略,加大研发投入,积极应对欧盟的反补贴调查,扩大新能源汽车的对外直接投资。

At present,China's new energy vehicle industry is leading the world and new energy vehicles are one of China's fastest growing exports.This paper analyzes the current situation and market distribution of China's new energy vehicle export in recent years and studies the influencing factors with the help of Fixed Effects Model.The results show that the export has witnessed explosive growth especially in European countries such as Belgium and the United Kingdom.Obviously,the international competitiveness of China's new energy vehicles is increasingly enhanced.It is also found that the importing countries’GDP,electricity generating capacity and trade liberalization level as well as the R&D expenditure of China's automobile industry play a significant role in promoting the export of new energy vehicles.Therefore,Chinese automakers should implement differentiated marketing strategies in the international market,increase R&D investment,pursue proactive strategies regarding the EU's countervailing investigations,and increase foreign direct investment of new energy vehicle industry.