体验设计视角下主题乐园用户体验影响因素研究

Research on Influencing Factors of Theme Park User Experience from the Perspective of Experience Design

目的通过对主题乐园在线内容信息的发掘,研究主题乐园用户体验生成流程中的相关要素及其形成机理,探讨主题乐园服务的提升方式。方法将大众点评平台上海迪士尼乐园近三年评论作为数据样本,基于在线评论的研究方法,以用户体验设计的三层次作为本研究的理论视角,借助Python软件爬取网络文本,先使用词频分析再运用扎根理论的三级编码流程对数据做进一步处理。结果从直观层感知、交互层感知和反思层感知三个维度出发,分析影响主题乐园用户体验的三个层级间的关系,其中反思层感知、交互层感知和直观层感知分别为首要、关键与次要影响因素。结论从用户体验的三个层次梳理主题乐园用户体验影响子因素,构建主题乐园用户体验影响因素模型,分析各因素间的逻辑关系与影响机制。

The work aims to study the relevant elements and formation mechanisms in the user experience generation process of theme parks,and discuss the improvement methods of theme park services through the exploration of the online content information of theme parks.With the reviews of Shanghai Disneyland in the past three years as data samples,based on the research method of online reviews,and from the theoretical perspective of the three levels of user experience design,Python software was used to crawl the review data,and a word frequency analysis was used first and then the three-level coding process with the grounded theory was used to further process the data.Starting from the three dimen-sions of intuitive layer perception,interaction layer perception and reflection layer perception,the relationship between the three levels affecting the user experience of theme parks was analyzed,among which reflection layer perception,in-teractive layer perception and intuitive layer perception were the primary,critical and secondary influencing factors,re-spectively.From the three levels of user experience,the sub-factors influencing the user experience of theme parks are sorted out,the influencing factor model of theme park user experience is constructed,and the logical relationship and in-fluence mechanism between the factors are analyzed.