面向老年用户的药品外包装信息可视化设计路径研究

Information Visualization Design Path for Drug Packaging Aimed at Elderly Users

目的实现向老年用户准确传达药品信息的目的,提高老年人安全、科学、规范用药的能力,满足老年人阅读药品信息时的功能需要及审美需求。增强视读体验,构建层次分析法(AHP)-逼近理想解排序法(TOPSIS)融合模型,对老年常用药品外包装信息可视化进行深入探讨。方法利用AHP法搭建老年用户需求层级模型,并采用几何平均法进行计算,得到各指标的权重,依据权重的排序结果构思方案。基于TOPSIS法对设计方案进行综合评价,得到最佳的设计方案。对设计方案进行深入优化,并完成设计方案的评估与验证。结果融合AHP-TOPSIS构建的适老化药品包装可视化设计模型,能够更准确地分析用户的实际需求和权重,规范设计方案流程。对最佳设计方案进行了优化和验证,确保最终设计结果能够有效提高老年用户对药品包装信息的阅读准确度和速度。结论使用AHP和TOPSIS组合模型,可避免因设计师个人主观因素及用户年龄差较大而忽略老年用户的实际需求,提升了设计方案的合理性。该方法可为同类适老化产品包装信息可视化设计提供参考。

In order to accurately communicate drug information to elderly users,improve the safe,scientific,and standardized use of drugs in the elderly population,meet the functional and aesthetic needs of elderly users in reading drug information,and thus enhance the visual reading experience,the work aims to construct an AHP-TOPSIS fusion model to explore the visualization of drug information on the outer packaging of commonly used drugs for the elderly.Firstly,the AHP method was used to build a hierarchical model of the needs of elderly users.The geometric mean was used to calculate the weight of each indicator,and the solution was conceived based on the priority ranking of the weight.Based on TOPSIS method,the design scheme was comprehensively evaluated and the best design scheme was obtained.The design scheme was further optimized and then evaluated and verified.The visualization design model for age-appropriate drug packaging that integrated AHP and TOPSIS could provide a more accurate analysis of users'actual needs and weight calculations,standardize the design process,and optimize and validate the best design scheme to ensure that the final design could effectively improve the accuracy and speed of information reading for elderly users.The com-bined AHP and TOPSIS model can avoid neglecting the actual needs of elderly users due to the difference between the designer’s subjective factors and the user's age and improve the rationality of the design scheme.The method can provide a reference for the information visualization design of similar age-appropriate product packaging.