乡村振兴背景下三门峡市生鲜农产品电商物流发展战略研究

Research on the Development of E-commerce Logistics of Fresh Agricultural Products in Sanmenxia City in the Context of Rural Revitalization

实施乡村振兴战略,重点要探索构成乡村经济的一二三产业融合发展的可实施路径,更为重要的是要积极解决农产品销售这一突出问题,深入推进电子商务进农村和农产品出村进城,推动城乡生产与消费有效对接。推进农产品电商发展是解决农产品销售的重要途径,而顺利实现这一目标物流服务无疑又成为基于互联网、信息技术不断发展过程中解决农产品电商销售关键所在。通过调研,在对三门峡市生鲜农产品电商物流发展现状分析基础上,开展三门峡市生鲜电商物流SWOT分析,继而把握机遇、解决问题,推动三门峡市电商物流更好为生鲜农产品流通服务。

The key point is to explore the feasible path for the integrated development of the primary,secondary and tertiary industries,which constitute the rural economy,and more importantly to actively solve the outstanding problem of the sale of agricultural products,wewill intensifyeffortstopromote e-commerce in rural areas and agricultural products out of villages and into cities,and promote effective interface between urban and rural production and consumption.Promoting thedevelopment of e-commerce of agricultural products is an important way to solve the problem of agricultural products sales,the development of logistics industry,which is the circulation service to achieve this goal,has undoubtedly become the key problem to solve in the process of e-commerce sales of agricultural products based on Internet and information technology.Based on the analysis of the current situation of Sanmenxia's fresh agricultural products e-commerce logistics,this paper carries out the SWOT analysis of Sanmenxia's fresh agricultural products e-commerce logistics,and then grasps the opportunity and improves the problem,promote the city's e-commerce logistics to better circulation services for fresh agricultural products.