环巢湖旅游手工陶瓷类文创产品开发与利用研究——基于数字化背景下巢湖文创产品的人文解读

Research on the Development and Utilization of Handmade Ceramic Cultural and Creative Products for Tourism Around Chaohu Lake--Humanistic Interpretation of Chaohu Cultural and Creative Products Based on the Digital Background

巢湖位于中国安徽省合肥市巢湖市境内,是中国最大的淡水湖之一。而近年来兴起的环巢湖旅游,则是一种对于环巢湖区域的“一湖、两城、十二镇”展开的以欣赏湖光山色、探索湖区文化和体验湖区生态为主要内容的旅游活动。本文通过对巢湖旅游手工陶瓷类产品的实地调研为切入点,结合现代数字化技术对于工业产品创意的影响,将具有巢湖印记的手工陶瓷类文创产品的开发与利用研究作为讨论重点。探讨在现代时代背景下消费者对于文创产品的需求观念,以及追寻创意-创业-消费三者之间的关系,进而对于环巢湖这一特定地域进行人文、历史、环境的分析,将环巢湖旅游手工陶瓷类文创产品作为现代技术和手工创意结合的产品,构想出技术与艺术融合的现代化路径。笔者以期以环巢湖旅游手工陶瓷产品为输出口,将文化、技术、艺术、环境、进行整体性的设计,提出具体的对于环巢湖旅游文创产品的创新理念,并且融入多元的文化价值,使得现代化的创意产品可以在一定程度上对于大众审美做出有效引导。

Chaohu Lake is located in Chaohu City,Anhui Province,China,and is one of the largest freshwater lakes in China.The tourism around Chaohu Lake,which has emerged in recent years,is a tourism activity mainly focused on appreciating the scenery of the lake,exploring the culture of the lake area,and experiencing the ecology of the lake area.This article takes on-site research on handmade ceramic products for tourism in Chaohu Lake as the starting point,compares the development status of Jingdezhen ceramic cultural and creative product market,which is the most densely populated ceramic market in China,and combines the impact of modern digital technology on industrial product creativity.The research on the development and utilization of handmade ceramic cultural and creative products with the imprint of Chaohu Lake will be the focus of discussion.Explore consumers'demand for cultural and creative products in the context of the modern era,as well as the relationship between creators,entrepreneurs,and consumers,and then analyze the humanities,history,and environment of the specific region of Chaohu.Using Chaohu Lake tourism handmade ceramic cultural and creative products as a combination of modern technology and handicraft creativity,we envision a modern path of integrating technology and art.The author aims to use Chaohu Lake tourism handmade ceramic products as the output port,design culture,technology,art,environment as a whole,propose specific innovative ideas for cultural and creative products around Chaohu Lake,and integrate them with more in-depth and diverse cultural values,so that modern creative products can effectively guide public aesthetics to a certain extent and form effective value for the construction of popular culture.