从“新闻策划”到“新闻策展”的学理进路——基于文献计量与文本细读的理论分析

The Theoretical Progression from“News Planning”to“News Curation”——A Theoretical Analysis Based on Bibliometric Analysis and Close Reading

“新闻策划”是随着我国媒体竞争加剧与新闻创新凸显而提出的一个专业概念。随着新媒体传播的发展,“新闻策展”又进入学术视野。本文基于文献计量与文本细读的研究方法,对“新闻策划”“新闻策展”概念及其理论内涵展开研究。研究发现,“新闻策划”研究在概念建构、操作层面、传播交叉领域、新闻炒作等议题中积淀了丰厚的内涵,成为指导我国新闻实践的有效工作概念。“新闻策展”研究刚刚兴起,体现出智能传播时代新媒体运作的基本逻辑,有待深入探讨。在智能传播时代,新闻媒体既要做好“新闻策展”实践探索,也要强化“新闻策划”的创新实践,才能真正成为智能传播时代引领新闻舆论的主流媒体。

“News Planning”emerged as a professional concept in response to the intensification of media competition and the prominence of news innovation in China.With the development of new media communication,“News Curation”has entered the academic perspective.This paper utilizes bibliometric analysis and close reading to conduct a comprehensive study on the concepts and theoretical implications of“News Planning”and“News Curation”.The research reveals that“News Planning”has accumulated rich connotation in topics of concept construction,operational aspects,cross-communication field,and news hype,etc.,becoming an effective working concept guiding news practices in China.Research on“News Curation”is in its early stages,reflecting the fundamental logic of operation in the era of intelligent communication and warranting further exploration.In the era of intelligent communication,news media must not only engage in explorations of“News Curation”practices but also strengthen innovative practices in“News Planning”to truly become mainstream media leading journalism and public opinion.