“1+X”证书制度下《商务数据分析》课程改革探索——以柳州职业技术学院电子商务专业为例

Reform and Exploration of the〈Business Data Analysis〉Course under the"1+X"Certificate System——Taking the E-business Major of Liuzhou Vocational and Technical College as an Example

在电子商务领域,商务数据蕴藏着巨大商机,数据分析已是电子商务从业人员不可或缺的一项重要技能。本文首先明确《商务数据分析》的课程目标与定位,提出《商务数据分析》教学中存在的问题,其次针对问题进行相应的改革探索,最后总结改革实施取得的成果及今后的反思与改进。

In the field of e-business,the business data holds enormous business opportunities,and data analysis has become an essential skill for e-business practitioners.This article first clarifies the course objectives and positioning of〈Business Data Analysis〉,identifies the problems that exist in the teaching of〈Business Data Analysis〉,explores the corresponding reforms to address these issues,and finally,summarizes the achievements of the reform and exploration,as well as the future reflections and improvements.