生态存在于企业内部吗:基于生态商业模式互动视角对内部市场化情境的案例探讨

Does Ecology Exist within Enterprises:A Case Study on Internal Marketization Scenarios from the Perspective of Eco-Business Model Interaction

尽管“内生态”的提法在实践中并不新鲜,生态文献却对生态构念在组织内情境的应用缺乏深入探讨,进而使得“内生态”的理论意义含混不明。通过选取内部市场化作为组织内情境,利用生态—商业模式互动视角对一家企业客服部门内部市场化的纵向案例展开细致研究。结果表明,内部市场化的动态过程可以刻画为价值主张、核心资源能力与定价模式等三大商业模式要素的变化,而协同演化视角下的生态构念,就其所强调的成员主体性(actor)和成员附属性(affiliation)两大特征而言,完全可以用于描述组织内环境,并能较好地解释上述变化。成员主体性可视为市场的特征,成员附属性可视为组织的特征。同时被这两大特征所定义的生态,不是“介于市场和组织之间的中间模式”,而是“既是市场又是组织的混合模式”,进而可以用于内生态研究、外生态研究以及内外生态一体化的研究。通过验证两个跨组织边界概念(生态系统与商业模式)在组织内情境下的有效性,呼应了文献中出现的淡化组织内外部边界的趋势。

In the current theoretical research field,the concept of"endoecology"is no longer unfamiliar.However,in the field of management research,ecological metaphors are still widely used in the study of inter-organizational relations,but the application of ecological constructs in the context of organizations is lacking in in-depth discussion,which makes the theoretical meaning of"endoecology"ambiguous.This study focuses on whether the theoretical connotation of ecologi-cal coevolution can be applied in the context of organizations,and focuses on the interaction process among internal eco-logical members.