基于连环替代法和杜邦分析法的企业盈利能力分析——以贝因美企业为例

Corporate Profitability Analysis Based on Serial Substitution Method and DuPont Analysis Method--Take BYM Group as an Example

随着社会经济水平发展,我国国民身体健康意识越来越强,乳制品行业受到消费者极大关注。贝因美(BYM)企业作为中国奶业20强的公司之一,自成立以来发展强势,专注研发和销售婴幼儿食品。本文收集2018—2022年的财务数据,运用杜邦分析模型分析BYM企业的盈利能力,研究发现影响该企业盈利能力的因素主要为营业成本、销售费用占营业总收入的比重相对较高,并对此提出合理建议,为其他乳制品企业提供参考。

With the development of social and economic level,the health consciousness of Chinese people is getting stronger and stronger,and the dairy industry has received great attention from consumers.As one of the top 20 companies in China's dairy industry,BYM Group has developed strongly since its establishment,focusing on the research and development and sales of baby food.This paper collected the financial data from 2018 to 2022 and used the DuPont analysis Method to analyze the profitability of BYM Group.The research found that the main factors affecting the profitability of BYM Group were the relatively high proportion of operating costs and sales expenses in total revenue,and put forward reasonable suggestions to this end.At the same time,it hopes to provide references for other dairy enterprises.