微信辅助教学探讨--以化工产品营销课程为例

Discussion on Teaching Reform of Wechat Assisted Teaching in Chemical Product Marketing Course

随着网络技术的发展和高校课程改革的推进,教学方式也在不断发生转变,信息技术与课堂教学的深度融合成为一种必然趋势。在化工产品营销课程中,要立足化工产品营销课程的实际,将微信公众平台作为现有教学模式的一种补充,构建“线上+线下”混合教学模式,不断提升教学质量和教学效果。

With the development of network teehnology and the advancement of curriculum reform in olleges and universities,teaching methods are constantly changing,and the integration of educational technology and traditional cassoom education has become a inevitable trend.In the course of chemical product marketing,it is necessary to base on the actual course of chemical product marketing,take the WeChat publie platform as a supplement to the existing teaching mode,construet a mixed teaching design mode of"online+ofline",and constantly improve the teaching quality and teaching flect.