政府补贴下考虑需求不确定的动力电池回收定价决策

Power battery recycling pricing decisions with governmentsubsidies taking into account uncertain demand

在供应链的实际运行中,市场需求的不确定使新产品和再制造产品成本及价格不确定,将直接影响供应链节点企业的定价决策和最优利润。本文以动力电池为主要研究对象,基于政府补贴政策,构建由新能源汽车动力电池制造商、零售商、第三方回收商三者为参与主体的动力电池闭环供应链。在市场需求量不确定性和再制造竞争情景下,新产品和再制造品的市场需求量随机波动,分析批发、零售、回收价格、政府补贴及闭环供应链中各节点企业期望收益。运用算例仿真进行灵敏度分析,研究需求不确定下各要素的变化规律。研究表明,各节点企业之间应加强合作,信息共享、协商制定价格,规避因消费市场需求不确定带来的风险,为政府实施补贴激励措施提供理论支持。

In the actual operation of supply chain,the uncertainty of market demand makes the cost and price of new products and remanufactured products uncertain,which will directly affect the pricing decision and optimal profit of supply chain node enterprises.This paper takes power batteries as thE-main research object,and based on government subsidy policies,builds a power battery closed loop supply chain with new energy vehicle power battery manufacturers,retailers and third party recyclers as thE-main participants.In the case of market demand uncertainty and remanufacturing competition,the market demand of new products and remanufactured products fluctuates randomly.The expected income of enterprises in wholesale,retail,recycling price,government subsidies and each node in the closed loop supply chain is analyzed.The sensitivity analysis is carried out by using the example simulation,and the variation rule of each element under the demand uncertainty is studied.The research shows that enterprises at each node should strengthen cooperation,share information and negotiate to set prices,avoid risks caused by uncertain consumer market demand,and provide theoretical support for the government to implement subsidy incentive measures.