广东醒狮元素提取付诸“比麟堂”视觉形象设计初探

Guangdong Lion Dance Elements are Extracted into the Visual Image Design of“Bilin Tang”

非物质文化遗产承载着华夏民族的民俗记忆,是弥足珍贵的精神财富。针对广东醒狮这一非遗项目,笔者提取其造型、色彩设计元素,耦合现代创意设计,延伸于佛山市“比麟堂”醒狮团品牌视觉形象设计,设计出适应时下消费、审美观念、富有时代特色的文创产品及其衍生产品,让消费者遇见广东醒狮遗世之美,感受广东醒狮旷世之魅,促进传统非遗文化创造性转化、创新性发展,助力广东醒狮品牌价值提升及文化价值在当代的活态呈现,让广东醒狮焕彩重华。

Intangible cultural heritage carries the folk memory of the Chinese nation and is a precious spiritual wealth.For this intangible cultural heritage project,the author extracts its styling and color design elements,coupled with modern creative design,extends to the brand visual image design of“Bilin Tang”Lion Troupe in Foshan City,designs cultural and creative products and derivative products that adapt to current consumption,aesthetic concepts and characteristics of the times,so that consumers can meet the beauty of Guangdong Lion awakening and feel the charm of Guangdong Lion Awakening.Promote the creative transformation and innovative development of traditional intangible cultural heritage,help enhance the brand value of Guangdong Xingshi and present the cultural value in the contemporary vitality,so that Guangdong Xingshi Huanhua.