辟谣信息对社交媒体用户错误信息持续影响效应(CIE)的影响--基于知识修正理论

The Impact of Refutation Information on the Continued Influence Effect(CIE)of Misinformation Among Social Media Users--An Empirical Study Based on Knowledge Revision Theory

[目的/意义]通过研究社交媒体辟谣的要素对错误信息的持续影响效应(CIE)的影响,确定改善CIE的关键因素,进一步完善知识修正等相关理论,以遏制信息疫情的影响。[方法/过程]以知识修正理论为基础模型,采用问卷调查的方式对社交媒体用户进行回溯调查。从用户个人因素和辟谣信息因素两个维度构建了社交媒体辟谣对用户持续影响效应(CIE)的影响因素模型。为验证该模型的可靠性,采用Smart PLS软件进行分析。[结果/结论]网络辟谣信息对社交媒体用户持续影响效应(CIE)的影响主要受7个因素的影响:辟谣信息的频次、辟谣响应速度、个体的自信水平、辟谣信息的详尽程度、辟谣信息的来源、定向推理动机和辟谣信息内容认知能力。这7个因素共同调节了社交媒体用户的知识修正全过程。其中,辟谣信息的来源、定向推理动机和辟谣信息内容认知能力3个因素对用户消除CIE的效果起到相对主导性作用。

[Purpose/Significance]Refutation is widely regarded as a primary method for reducing the impact of false information.This study investigates the influence of various elements of social media refutation on the Continuous Influence Effect(CIE)of misinformation.Furthermore,it aims to identify key factors that enhance CIE,refine theories such as knowledge correction,and mitigate the impact of an“information pandemic”.[Method/Process]Based on the Knowledge Correction Theory as the foundational model,the study conducted a retrospective survey using a questionnaire to investigate social media users and constructed a model of the factors influencing the Continuous Influence Effect(CIE)of users from two dimensions:individual factors and refutation information factors.To validate the reliability of this model,it employed Smart PLS software for analysis.[Result/Conclusion]The impact of online refutation information on the Continuous Influence Effect(CIE)of social media users is primarily influenced by seven factors:the frequency of refutation information,refutation response speed,individual self-confidence level,comprehensiveness of refutation information,source of refutation information,directed reasoning motivation,and cognitive ability regarding refutation information content.These seven factors collectively regulate the entire process of knowledge correction for social media users.Among these factors,the source of refutation information,directed reasoning motivation,and cognitive ability regarding refutation information content play a relatively dominant role in users ability to mitigate the CIE.