广东地区方志馆媒介传播特征和形象分析

An Analysis of the Media Communication Features and Media Images of the Chronicle Museums in Guangdong

在尊重方志馆地域特性基础上,本文围绕3家广东省示范方志馆所属地域的媒体,选取9家主流报纸和4个媒体新闻网站有关方志馆的报道作为外部大众媒体研究样本,同时选取广东省方志馆、广州市地方志馆和深圳市方志馆的官方网站及微信公众号信息传播情况作为自有新媒体研究样本,综合运用内容分析法、词频统计与文本分析法,客观呈现内外部两类媒介形态下广东地区方志馆媒介传播的一般特征,以及四大媒介形象。希冀方志馆以媒介传播现状和形象为镜加快事业发展,优化媒体宣传,全面提升地方志公共文化服务能力。

Centered on the media in the area where three Guangdong model chronicle museums are located,this paper objectively presents the general features of the media communication of the chronicle museums in Guangdong and their four major media images in both internal and external media forms,with the regional characteristics of chronicle museums consid-ered.The author has selected the reports on chronicle museums from nine mainstream newspapers and four news websites as research samples for external mass media.As for the self-owned new media,the author has selected the official websites and WeChat official accounts of Guangdong Chronicle Museum,Guangzhou Chronicle Museum and Shenzhen Chronicle Mu-seum to study their information dissemination.Multiple methods have been used in the research,including content analysis,word frequency statistics and textual analysis.The author hopes that the chronicle museums can learn some lessons from the current situation of their media communication and media images to speed up their development,optimize media communi-cation,and comprehensively improve the public cultural service capabilities of local chronicles.