网络营销与直播电商专业人才培养方向与课程体系设计研究

Research on the Training Direction and Curriculum system Design of Online Marketing and Live Streaming E-commerce Professionals

网络营销与直播电商专业是2021年职业教育专业目录中被重新命名的专业,这一变化反映了电子商务市场趋势和行业发展的新动态。在高校教学中,基于原有电子商务直播电商方向,个别学院已经进行了尝试和探索,但对于新开设网络营销与直播电商专业的培养方向与课程体系研究非常有限。特别是在职业教育中,网络营销与直播电商专业的培养方向、就业方向暂未看到相关的论著,鉴于培养方向,针对网络营销与直播电商专业如何进行课程体系设计,如何进行有效的教学体系设计,尚未有相关论著。因此,根据企业对网络营销与直播电商专业人才的需求,就网络营销与直播电商专业培养方向与课程体系设计进行深入探讨,得出培养方向和课程体系设计,以培养出优秀的网络营销与直播电商专业人才,符合企业用人需求,服务企业的网络营销和电商直播岗位。

Online Marketing and Live Streaming E-commerce Major is a newly renamed major in the 2021 Vocational Education Major Catalog.In college teaching,based on the original live broadcast e-commerce direction,individual colleges have already tried and explored it.However,there is very limited research on the training direction and curriculum system of the newly established online marketing and live broadcast e-commerce majors.Especially in vocational education,there are no relevant works on the training direction and employment direction of online marketing and live streaming e-commerce majors.However,how to design the curriculum system for online marketing and live streaming e-commerce majors and conduct effective courses according to the training direction System design,there is no relevant treatise yet.Therefore,we plan to conduct in-depth discussions on the training direction and curriculum system design of online marketing and live streaming e-commerce professionals based on the needs of enterprises for professional talents in online marketing and live streaming e-commerce,and come up with the training direction and curriculum system design to cultivate excellent talents.Professional talents in online marketing and live streaming e-commerce meet the employment needs of enterprises and serve the company's online marketing and e-commerce live streaming positions.