融媒体时代高校思想政治教育创新策略研究

Research on Innovative Strategies of Ideological and Political Education in Universities under the Media Convergence

互联网信息技术的更新迭代,促使新兴媒体与传统媒体融合发展,衍生出来一种全新的媒体种类“融媒体”。当前,融媒体技术已经被广泛应用到人们日常生活中,成为高校开展大学生思想政治教育工作的一种有效手段。本文探索如何运用融媒体技术来加强大学生思想政治教育,提出“融媒体+思想政治教育”的创新模式及优化对策。

The renewal of Internet information technology promotes the fusion of new media and traditional media,which leads to a new kind of media.At present,media convergence has been widely used in people's daily life.It has become an effective means to carry out college students'ideological and political education.This paper explores how to strengthen the ideological and political education of college students by using the technology of media convergence,and puts forward the innovative mode of"media convergence+ideological and political education"and its optimized countermeasures.