新媒体时代下群众文化工作的推广路径研究

Research on the Promotion Path of Mass Cultural Work in the Era of New Media

新媒体时代是指以互联网、移动通信等新兴信息技术为基础,以数字化、网络化、社交化为特征的信息传播时代。在这个时代,信息传播的方式发生了根本性变化,人们获取信息的途径和方式也发生了巨大变革,新媒体成为人们交流思想和表达情感的重要平台。群众文化推广工作作为推动社会文化建设的重要途径,迎来了前所未有的挑战和机遇,传统的宣传推广方式已经无法适应新时代的发展需求,群众文化工作者必须结合新媒体的特点和优势,寻找适合群众文化推广的新路径,以实现群众文化与新媒体的深度融合,推动文化事业的繁荣与发展。该文就新媒体时代下群众文化工作的推广路径展开研究和讨论,以期为群众文化工作的开展提供参考。

The new media era refers to the era of information dissemination based on emerging information technologies such as the Internet and mobile communications,characterized by digitalization,networking and socialization.In this era,the way of information dissemination has undergone fundamental changes,and the way people access information has also undergone tremendous changes.New media has become an important platform for people to exchange ideas and express emotions.As an important way to promote social and cultural construction,the promotion of mass culture has faced unprecedented challenges and opportunities.Traditional propaganda and promotion methods can no longer meet the development needs of the new era.Mass cultural workers must combine the characteristics and advantages of new media to find new paths suitable for mass cultural promotion,in order to achieve deep integration of mass culture and new media,and promote the prosperity and development of cultural undertakings.This article conducts research and discussion on the promotion path of mass cultural work in the era of new media,providing reference for the development of mass cultural work.