以精神生活共同富裕为价值导向的乡村旅游研究——以浙江省全国乡村重点旅游村为例

A Study of Rural Tourism Based on the Value of Spiritual Life and Common Prosperity--A Case Study of Key Rural Tourism Villages in Zhejiang Province

实现精神生活共同富裕既是中国式现代化的重要特征,又是中国式现代化的内在要求。基于马克思主义关于“精神生活共同富裕”内涵的阐释及学术界已有研究成果,“精神生活共同富裕”可以理解为我国国民个体在创造精神文化、享受精神文化及获得精神文化中需求的丰裕和机会的平等。该文结合乡村旅游的特点与现状,在以精神生活共同富裕为价值导向的基础上,确立了3个一级指标和11个二级指标,并赋予了相应的权重。在这些指标的指引下,应朝重基础设施建设与服务品质提升,重文化资源的挖掘、展示与体验,重文化产品研发与产出等方向努力。

Common prosperity of spiritual life is not only an important feature of Chinese modernization,but also an inherent requirement of Chinese modernization.Based on the interpretation of Marxism on the connotation of"common prosperity of spiritual life"and the existing research results of the academic circle,"common prosperity of spiritual life"can be understood as the abundance of needs and equality of opportunities in the creation,enjoyment and acquisition of spiritual culture of our national individuals.Based on the characteristics and present situation of rural tourism,three first-level indicators and 11 second-level indicators are established and given corresponding weights on the basis of the value orientation of common prosperity of spiritual life.Under the guidance of these indicators,we should focus on infrastructure construction and service quality improvement;the mining;the development and output of cultural products.