后喻文化理论视角下新时代非物质文化遗产传承创新的机理探究

Research on the Mechanism of Intangible Cultural Heritage Inheritance and Innovation in the New Era from the Perspective of Post-figurative Culture Theory

非物质文化遗产传承工作与中国式现代化息息相关。探讨后喻文化理论下非物质文化遗产传承所面临的困境,深入分析其传承创新的机理,具有现实意义。该文将非遗传承创新纳入“技术—组织—环境”理论框架进行分析,从数字技术、沟通机制及市场环境三个方面剖析其影响机理,发现后喻文化下晚辈通过代际间开放合作推进数字技术的运用,打造共创模式,倡导不同年龄层人们的合作,促进传统知识的更新;共建平等对话沟通机制,促进师徒传承关系,成为非遗传承创新的重要驱动;以数字化技术引领传播与消费趋势,为非遗传承注入新活力,形成以新生世代为主导的市场消费环境。在此基础上,探索非遗传承创新思路,为非遗传承提供新的视角与参考。

The inheritance of intangible cultural heritage is closely related to Chinese modernization.It is of practical significance to explore the dilemma faced by the inheritance of intangible cultural heritage under the theory of post-figurative culture and analyze the mechanism of inheritance and innovation deeply.The inheritance and innovation of intangible cultural heritage is included in the TOE theoretical framework for analysis,and its influence mechanism is analyzed from the three aspects of digital technology,communication mechanism and market environment.That is the younger generation under the post-figurative culture promotes the application of digital technology through intergenerational open cooperation,creates a co-creation model,advocates cooperation between different age groups,and promotes the renewal of traditional knowledge.Building an equal dialogue and communication mechanism to promote the inheritance relationship between masters and apprentices has become an important driving force for the inheritance and innovation of intangible cultural heritage;digital technology will lead the communication and consumption trend,inject new vitality into the intangible cultural heritage,and form a market consumption environment dominated by the new generation.On this basis,it explores innovative ideas for the inheritance of intangible cultural heritage,providing a new perspective and reference for the inheritance of intangible cultural heritage.