文旅融合背景下公共文化场馆发展路径研究

Research on the Development Path of Public Cultural Venues under the Background of the Integration of Culture and Tourism

2023年是全面贯彻落实党的二十大精神的开局之年,是实施“十四五”规划承上启下的关键之年,我国文化旅游融合发展迈入新阶段。公共文化场馆是整个公共文化服务体系的重要组成部分,在如今文化事业和旅游产业深度融合的背景下,充分发挥其职能作用对于促进文旅融合有着重要意义。该文立足于新时代文旅融合背景,以博物馆、图书馆和文化馆等公共文化场馆作为研究对象,沿着时间和空间脉络梳理其发展过程,明晰文旅融合后公共文化场馆的职能变化,分析概括出现阶段存在的问题,如“文旅融合”意识不到位,多元参与机制不健全,融合要素支撑力量弱。最后,从深化文旅融合理念、优化管理工作机制、强化融合要素支撑等方面提出优化路径。

This year is the first year to fully implement the spirit of the Party's 20 National Congress,is a key year for the implementation of the 14th Five-Year Plan,our country's cultural tourism integration and development into a new stage.Public cultural venues are an important part of the whole public cultural service system.Under the background trend of the deep integration of cultural undertakings and tourism industry,giving full play to their functions is of great significance to promote the integration of culture and tourism.Based on the background of cultural and tourism integration in the new era,this paper takes public cultural venues such as museums,libraries and cultural centers as research objects,sorts out their development process along the context of time and space,clarifies the functional changes of public cultural venues after the integration of cultural and tourism,and analyzes and summarizes the problems in the emergence stage.For example,the awareness of the integration of culture and tourism is not in place,the diversified participation mechanism is not perfect,and the support strength of integration elements is weak.Finally,the optimization path is proposed from the aspects of deepening the concept of cultural and tourism integration,optimizing the management mechanism,and strengthening the support of integration elements.