造型艺术理念下皮影文创产品设计与开发——以皖南皮影为例

On the Design and Development of Shadow Puppet Cultural and Creative Products Based on the Concept of Plastic Arts--Taking the Shadow Puppetry in Southern Anhui as an Example

基于造型艺术理念,对855位皮影参观者进行问卷调查,分析皮影文创产品的市场需求。调查得知,皖南皮影文创产品需对皮影人物进行卡通设计,使文创产品更具趣味性,吸引更多年轻受众。互动观赏灯具设计使观者能够利用多种感官感受皖南皮影文化,达到宣传皖南皮影文化的目的,并带来一定的经济效益。

Based on the concept of plastic arts,a questionnaire is conducted among 855 shadow puppet viewers to analyze the market demands for shadow puppet cultural and creative products.The result shows that the shadow puppet cultural and creative products in southern Anhui need to be improved in the anime design of shadow puppet characters to make the cultural and creative products more interesting and more attractive to young audiences.Besides,interactive ornamental lighting design is supposed to enable the viewers to have a multi-sensory experience of the shadow puppetry culture in southern Anhui,to promote the shadow puppetry culture in southern Anhui and generate economic benefits.