红色文化融入高校设计类专业思政教育的探析——以文创产品为例

Analysis on the Integration of Red Culture into the Ideological and Political Education of Design Majors in Universities—Taking Cultural and Creative Products as an Example

红色文化作为我国的文化遗产,具有独特的历史价值和社会影响力,为中华民族伟大复兴和社会进步提供了有力支持。由于其拥有较强的“思政”和“德育”价值,对大学生的思想和道德水平具有重要的指导意义。将红色文化与包装设计专业的思政教育相结合,可以有效提高学生的思想政治水平。本文以文化创意产品的包装设计为例,探讨红色文化融入高校设计类专业的思政教育教学的路径。

As a cultural heritage of China,red culture has unique historical value and social influence,and has provided strong support for the great rejuvenation of the Chinese nation and social progress.Because of its strong value of“thinking and politics”and“moral education”,it has important guiding significance to the ideological and moral level of college students.Combining the red culture with the ideological and political education of packaging design can effectively improve the ideological and political level of students.This paper takes the packaging design of cultural creative products as an example to explore the path of integrating red culture into the ideological and political education teaching of design majors in colleges and universities.