传统国产动漫IP在品牌包装中的设计转化

Traditional Domestic Animation IP in the Brand Packaging Design Transformation

为了探讨传统国产动漫IP在品牌包装中的设计转化,本文采用分析研究的方法,以传统国产动漫IP为例进行研究,分析其设计与转化原则以及设计与转化路径,为品牌包装设计的创新提供参考。研究结果表明,在设计与转化过程中,传承经典、注重IP原作设计转化、创新融合、注重用户体验是设计与转化的重要原则。在设计与转化的路径上,本文提出了四个关键步骤,包括包装设计元素的选择、故事情节的转化、角色形象的设计转化和文化元素的融入转化。

In order to explore the design transformation of traditional domestic animation IP in brand packaging,this paper adopts the method of analysis and research,taking the traditional domestic animation IP as an example,analyzes its design and transformation principles and design and transformation path,to provide reference for the innovation of brand packaging design.The results show that in the process of design and transformation,inheriting classics,focusing on the transformation of IP original design,innovation and integration are the important principles of design and user experience.In the path of design and transformation,this paper proposes four key steps,including the selection of design elements,the transformation of stories,the design transformation of character images and the integration and transformation of cultural elements.