乡村振兴视阙下数字媒体艺术与旅游产品包装融合分析

Analysis of the Integration of Digital Media Art and Tourism Product Packaging under the Vision of Rural Revitalization

本研究基于乡村振兴的需求,探讨数字媒体艺术与旅游产品包装的融合。通过研究发现,数字媒体艺术能够提高旅游产品的知名度、互动性和趣味性,有助于提升乡村旅游客流量和品牌形象。本文针对数字媒体艺术融入旅游产品的具体方法,提出了设计、制作和营销等三个关键环节的策略,并详细阐述了相关案例。本研究认为,数字媒体艺术与旅游产品包装的融合是乡村振兴的一种新的推广模式,能够增加农村文化内涵和风情的传播,进而增强乡村振兴的影响力。

This study explores the integration of digital media art and tourism product packaging based on the needs of rural revitalization.Research has found that digital media art can enhance the visibility,interactivity,and fun of tourism products,helping to enhance rural tourism customer flow and brand image.This article proposes three key strategies for integrating digital media art into tourism products,including design,production,and marketing,and elaborates on relevant cases.This study believes that the integration of digital media art and tourism product packaging is a new promotion model for rural revitalization,which can increase the dissemination of rural cultural connotations and customs,thereby enhancing the influence of rural revitalization.