新兴品牌和老字号合作模式探究——以瑞幸咖啡为例

Cooperation Model Between Emerging Brands and Time-Honored Brands—Take Luckin Coffee as an Example

随着市场品牌之间的竞争加剧和消费者对品牌需求的不断变化,品牌未来趋势成为大众关注的焦点。本文以瑞幸咖啡为例,探究新兴品牌和传统品牌之间的关系。通过对瑞幸咖啡品牌的调查研究,对新兴品牌未来趋势及其与传统品牌合作的包装设计方向进行阐述。研究发现,品牌设计、品牌创新是品牌未来发展的关键因素,加强新兴品牌与传统品牌之间的联系也是重中之重。

With the intensification of competition between brands in the market and the constant change of consumer demand for brands,the future trend of brands has become the focus of public attention.This paper takes Luckin Coffee as an example to explore the relationship between emerging brands and traditional brands.Through the investigation and research of Luckin coffee brand,the future trend of emerging brands and the direction of packaging design in cooperation with traditional brands are expounded.The research finds that brand design and brand innovation are the key factors for the future development of brands,and strengthening the connection between emerging brands and traditional brands is also a top priority.