美学视角下英文字体在包装中的应用探析

An Analysis on the Application of English Font in Packaging from the Aesthetic Perspective

包装设计是信息传达与艺术意蕴的形式组合和延伸。本文从美学视角探析英文字体在的包装中的应用,基于英文字体形态演变过程产生的美学力量,从信息空间、视觉节奏、情感氛围三个角度分析当下包装中英文字体的具体表现,探讨文化交融背景下,包装设计中英文字体的创意手法与设计原则,为处于新时代繁重信息处理环境下的设计师提供理论和实践参考。

Packaging design is the combination and extension of the form of information transmission and artistic meaning.This paper analyzes the application of English fonts in packaging from an aesthetic perspective,based on the aesthetic power generated by the evolution of English font form,analyzes the specific performance of current Chinese and English fonts in packaging from three perspectives of information space,visual rhythm and emotional atmosphere,and discusses the creative methods and design principles of Chinese and English fonts in packaging design under the background of cultural integration.It provides theoretical and practical reference for designers in the new era of heavy information processing environment.