移动APP助力传统文化创新的实践探索

Practical Exploration of Mobile APP Assisting Traditional Culture Innovation

传统文化蕴含丰富的价值底蕴与深刻内涵,承载着中华民族的文化基因和精神价值,是中华民族发展历程中的璀璨明珠。移动APP的逐步普及在为传统文化创新带来良好发展机遇的同时,也使得固有的文化创新方式已无法适应当前新的传播格局,促使移动APP与传统文化创新相联合已成必然趋势。基于此,文章深入分析移动APP助力传统文化创新的机遇与挑战,总结移动APP在价值呈现、表现形式、内容创新、传播渠道等方面的助力作用,并从深耕文化选题、联合新兴媒介、引入PUGC模式、线上线下联动等方面入手,以期为移动APP推动传统文化创新提供有效借鉴。

Traditional culture contains rich value and profound connotations,carrying the cultural genes and spiritual values of the Chinese nation,and is a shining pearl in the development process of the Chinese nation.The gradual popularization of mobile apps not only brings good development opportunities for traditional cultural innovation,but also makes the inherent cultural innovation methods unable to adapt to the current new communication pattern.It has become an inevitable trend to promote the combination of mobile apps and traditional cultural innovation.Based on this,the article deeply analyzes the opportunities and challenges of mobile apps in promoting traditional cultural innovation,summarizes the role of mobile apps in value presentation,expression forms,content innovation,communication channels,and other aspects,and starts with deepening cultural topic selection,collaborating with emerging media,introducing PUGC mode,and online and offline linkage,in order to provide effective references for mobile apps to promote traditional cultural innovation.