文化产业“粉丝经济”的过度开发与正向价值构建

Over-exploitation of "Fan Economy" in the Culture Industry and its Positive Value Building

粉丝经济是互联网时代的产物。当前粉丝经济已渗透到各行各业尤其是文化产业,给社会带来了新活力和新气象。粉丝经济的作用机制是以偶像为中心的明星经济、以社群为中心的商业模式、以媒介内容为中心的IP经济。随着“全民娱乐”不断泛化,粉丝经济被过度开发,开始绑架青少年,带偏文化传播节奏与文化消费理念,甚至毒化社会风气。粉丝经济需要从主流媒体、明星艺人、经纪公司、粉丝群体、平台治理等方面加强正向价值构建。

The fan economy is the product of the Internet era.The current fan economy has penetrated into various industries,especially the cultural industry,bringing new vitality and atmosphere to society.The mechanism of fan economy is a celebrity economy centered on idols,a community centered business model,and an IP economy centered on media content.With the continuous generalization of"national entertainment"and the excessive development of fan economy,teenagers are being kidnapped,leading to a deviation in cultural dissemination rhythm and consumption concepts,and even poisoning social norms.The fan economy needs to strengthen positive value construction from mainstream media,celebrity artists,brokerage companies,fan groups,platform governance,and other aspects.