中俄媒体合作的理论模型建构——基于半结构化深度访谈的扎根分析

The Theoretical Model Construction of Sino-Russian Media Cooperation: AGrounded Analysis Based on Semi-structured Interviews

本研究从合作传播的视角出发,探究中俄媒体合作实践的内容、模式、机制与效果。通过对15位中国驻俄记者、俄罗斯媒体人和学者的访谈资料进行扎根分析,得出了“合作基础-生产机制-传播落地”的理论模型,并分别围绕合作基础、生产机制和传播落地展开分析,阐述了模型中各因素之间的关系。在中俄媒体合作实践中,浅层次的合作以资源互换为主,深层次的合作则以创造共同的信息空间和话语空间为核心。在浅层次合作中,中俄共建的新闻信息交换平台在失衡的运作模式下变成了一个新闻驯化的微缩场景。在该平台上,俄罗斯媒体筛选中国媒体提供的国际新闻时,遵循的标准是符合国家意志、国家利益和身份。在俄罗斯媒体的框架下,来自中国媒体的大部分新闻事实被过滤。基于失衡的信息交换平台的媒体合作不利于两国共同价值的传播与全球问题的解决。深层次的媒体合作围绕共同话语空间的创造,中俄已构建了较为安全的信息空间,且具备发展为中俄两国共同话语空间的潜力。双方媒体在保持协调关系的条件下积极开展合作,共同打造信息产品,助力中俄人文交流,为中俄全方位合作营造有利的舆论氛围。

From the perspective of cooperative communication,this study explores the development mode of Sino-Russian media cooperation practice.Through the grounded analysis of the interview materials of 15 Chinese journalists,Russian media professionals and scholars,it builds a theoretical model of cooperation foundation-production mechanism-communication landing,and describe the correlation between various factors in the model.The simple Sino-Russian media cooperation mainly focuses on resource exchange,while deep cooperation focuses on creating a common discourse space.In simple cooperation,the news information exchange platform jointly built by China and Russia has become a miniature scene of news domestication in an imbalanced operating mode.In this platform,Russian media select international news provided by Chinese media based on national will,interests and identity.Under the frame of Russian media,most facts from Chinese media are filtered.Media cooperation based on imbalanced information exchange platform is not conducive to the dissemination of common values of two countries and the resolution of global problems.Deep cooperation revolves around the creation of discourse space.China and Russia already have a relatively safe information space with the potential to develop into a cross-border public space.While maintaining media coordination,both sides actively engage in joint creation.