基于游客满意度的苍山世界地质公园旅游发展规划实证研究

Empirical Study of Cangshan Global Geopark’s Tourism Development Planning based on Tourist Satisfaction

探讨游客对世界地质公园可持续旅游发展的认知与支持有利于制定更加科学的世界地质公园旅游发展规划。本研究以苍山世界地质公园为例,以旅游业和经济部门之间的联系为出发点,确定游客是旅游发展中最重要的利益相关者群体之一。采用自填式问卷调查法,构建了苍山游客满意度测评模型,并对苍山各旅游景点游客满意度进行了测算与评价,研究了游客的旅游特点、旅游倾向和目的。研究结果可为加强苍山景区特色的构建和游客投诉管理提供有效参考,也能帮助苍山景区更为合理地规划游览安排,提高社会服务水平,为游客提供“零缺陷”的旅游产品。

This study takes Cangshan UNESCO Global Geopark as an example,which takes the connection between tourism and economic departments as the starting point,adopts appropriate tourism development methods,and determines that tourists are one of the most important stakeholder groups in tourism development.Based on this,this study aims to explore the tourists’cognition and support for the sustainable tourism development of Cangshan Global Geopark.In this study,a self-administered questionnaire survey method is used to construct the tourist satisfaction evaluation model of Mount Cangshan,and the tourist satisfaction of various scenic spots in Mount Cangshan is calculated and evaluated.The characteristics,tendency and purpose of tourists are studied.This result provides an effective reference for strengthening the construction of the characteristics of Cangshan scenic area and the management of tourists’complaints.It can also help Cangshan scenic area plan tourism arrangements more reasonably,improve social service level and provide tourists with“zero defect”tourism products.