基于EPIP的“电子商务数据分析”课程教学改革研究

在数字经济规划的驱动下,我国对于数字化人才的需求日益迫切。“电子商务数据分析”作为培养电子商务专业学生数字素养的核心课程,其教学内容与教学方法均面临挑战。通过深入研究,提出基于EPIP的教学模式,从教学内容、教学方法、评价体系方面深化教学改革,提升学生的创新精神、实践能力、团队协作能力、数据工程能力,提高课程质量与满意度,实现从电子商务人才到数字商务人才的转变。

Under the impetus of digital economy planning in China,the demand for digital professionals has grown increasingly urgent.'E-commerce Data Analysis',a key course in cultivating digital literacy among e-commerce students,confronts challenges regarding its teaching content and methods.This paper proposes an EPIP-based teaching model,aiming to deepen educational reform in terms of teaching content,methods,and evaluation systems.It seeks to enhance students'innovative spirit,practical skills,teamwork capabilities,and data engineering competencies,thereby elevating the course quality and satisfaction,and facilitating the transition from e-commerce to digital business professionals.