小餐饮商户接入食品安全溯源体系策略博弈研究

Strategy Game Study on Small Catering Merchants Accessing Food Safety Traceability System

为探究影响小餐饮商户接入食品安全溯源体系的关键因素及食品监管部门和社会公众的行为选择,基于演化博弈理论,构建了小餐饮商户、食品监管部门以及社会公众三方之间的演化博弈模型。在有限理性的假设下,分析了不同参数对博弈三方策略选择的影响。研究结果表明:为进一步维护食品安全环境,促使小餐饮商户选择积极接入食品安全溯源体系,应建立科学合理的奖惩与补偿机制,调动社会公众参与监管的积极性,利用信息技术手段降低小餐饮商户成本,实现食品全链条质量安全监管。

In order to explore the key factors affecting small catering merchants′access to the food safety traceability system and the choices behavior of the food regulatory sector and the social public,an evolutionary game model among small catering merchants,food regulatory sector and the social public is conducted by using the evolutionary game theory.The impacts of different parameters on the choice of the three-party strategy are analyzed under the assumption of bounded rationality.The results of the study show that,in order to further maintain the food safety environment and prompt small catering merchants to be positive in accessing to the food safety traceability system,a scientific and reasonable reward and compensation mechanism should be established to motivate the social public′s enthusiasm to participate in the regulation,reduce the costs of small catering merchants using information technology and achieve a safety supervision on the quality of the whole food chain.