基于“三位一体”育人理念的汽车营销实务课程思政实践

Ideological and Political Practice of Automobile Marketing Practice Course Based on the"Trinity"Education Concept

课程思政是实现知识传授、能力培养、价值塑造“三位一体”育人理念的有效途径,也是完成立德树人根本任务的必然要求,如何实现专业知识与课程思政的融合,是教学实施中面临的重要课题。文章针对汽车营销实务课程思政研究呈现出内容集中且重复、创新性与高质量成果有限、研究方法单一等问题,以汽车4S店汽车销售九大流程为主线,以企业真实案例为载体,融入社会主义核心价值观、劳动精神和服务意识等思政元素,取得了良好的教学效果,为其他课程的思政设计实践提供借鉴。

Course ideological and political is an effective way to realize the teaching of the knowledge,the cultivating of the ability,and the shaping of the sense of worth"Trinity"education concept,and it also satisfies the requirement to accomplish the moraleducation idea.How to achieve the integration of professional knowledge and course ideological and political education is an important issue faced in teaching implementation.The article presents a concentrated and repetitive content on the ideological and political research of the course Automobile Marketing Practice,limited innovation and high-quality achievements,single research methods,and other issues.Taking the nine major processes of automobile sales in 4S stores as the main thread,and using real enterprise cases as the carrier,integrating ideological and political elements such as socialist core values,labor spirit,and service consciousness,good teaching results are achieved,providing reference for the practice of ideological and political design in other courses.