摘要
在数字时代,电子商务已经成为全球商业的主要推动力之一。与此同时,5G技术的崛起为电商广告带来了全新的机遇和挑战。电商广告作为品牌与消费者之间的桥梁,其视觉设计在传达信息、引发共鸣和塑造消费者购买行为方面起着至关重要的作用。文章旨在深入分析5G时代电商广告的视觉设计,探讨5G技术对电商广告的影响以及未来视觉设计创新的可能性。
In the digital age,e-commerce has become one of the main driving forces of global business.At the same time,the rise of 5G technology has brought new opportunities and challenges to e-commerce advertising.As a bridge between brands and consumers,e-commerce advertising plays a vital role in conveying information,resonance,and shaping consumer purchase behavior.This article aims to thoroughly analyze the visual design of e-commerce advertising in the 5G era,discuss the impact of 5G technology on e-commerce advertising,and the possibility of future visual design innovation.
作者
韩倩
吕晓梅
HAN Qian;LV Xiaomei(Maoming Polytechnic,Maoming,Guangdong 525000,China)
出处
《计算机应用文摘》
2024年第8期121-123,共3页
Chinese Journal of Computer Application
关键词
电子商务
电商广告
视觉设计
e-commerce
e-commerce advertising
visual design