大学生群体ChatGPT使用情况与影响因素探究——基于技术接受模型

An Exploration of ChatGPT Usage and Influencing Factors in University Student Groups:Based on Technology Acceptance Modelling

为了解新技术的传播情况,本文基于技术接受模型和创新扩散理论,采用问卷调查大学生使用ChatGPT的情况,运用Amos 26.0分析其使用影响因素。研究发现,ChatGPT在大学生中扩散率和满意度都较高,文科专业、女学生更多使用;感知有用性、感知易用性、技术崇拜、身份建构、媒介使用经验、使用满意度六个维度显著影响其行为意愿。进一步发现ChatGPT内容创作的本质,身份建构能力和强大技术展现吸引着大学生,归根结底,ChatGPT的技术特性是影响扩散的核心要素。

Based on technology acceptance model and innovation diffusion theory,this research uses a questionnaire to investigate the influence factors of college students'usage of ChatGPT.It finds that the six factors which significantly affect their behavioral intentions namely dimensions of perceived usefulness,perceived ease of use,technology worship,identity construction,media use experience,and user satisfaction.In the final analysis,the technical characteristics of ChatGPT are the core elements that affect diffusion rate.