断裂与弥合:媒体融合进程中播音主持主体性危机及重构

Breaking and Bridging:The Subjectivity Crisis and Reconstruction of Broadcast Host in the Process of Media Convergence

媒体融合十年,播音主持面临跨媒转型的同时,持续遭遇AI主播、ChatGPT、AIGC等新业态的冲击。文章通过分析媒体化和消费化中孕育的危机,并审视融媒实践中出现的跨媒角色偏移、虚拟主播身份冲突、技术主义带来的人文关怀缺失等具体表现,进而提出回归主体身份、生产精优内容、重塑话语形态以及建立人机协同模式的纾困策略。

In the decade of media convergence,broadcast host has been facing cross-media transformation while continuously encountering the impact of AI anchors,ChatGPT,AIGC,etc.This article analyzes the performance of cross-media role deviation,virtual anchor identity conflict,and lack of humanistic care in the practice of media convergence.It points out some feasible ways that can reshape the return of subject identity,excellent content production,rich discourse form,and human-machine collaboration mode so to get rid of the predicament.