中国“会展学”的发展战略与学科构建

Development Strategy and Academic Construction of“Exhibition Studies”in China

“会展学”作为一个综合经济、社会、艺术和传播的跨学科领域,在现代化社会中具有重要的价值。构建和分析“会展学”的学科体系和发展路径,能够促进其学术和应用领域的发展。中国“会展学”的发展面临跨学科整合难、研究的局限性以及国际差异等问题。为应对困境,一是要确立“会展学”为一级学科,并开发相关的二级学科;二是要构建一个全面且具有国际视野的学术体系,以支持学术研究和行业实践,应对行业现代化的挑战。

“Exhibition Studies”,as an interdisciplinary field integrating economics,society,art,and communication,reflects its significant value in modern society.Constructing and analyzing the academic system and development trajectory of“Exhibition Studies”can foster its academic and practical domains.The development of“Exhibition Studies”in China faces problems such as difficulties in interdisciplinary integration,limitations in research,and differences in internationalization.To address these challenges,one is to establish“Exhibition Studies”as a primary discipline and developing secondary disciplines.The other is build a comprehensive and internationally-minded academic system to support scholarly research and industry practice,addressing the challenges of industry modernization.