略论市场营销学的产生、传播和发展

On the Origin, Dissemination and Development of Marketing

在指出市场营销学的定义和研究对象的基础上 ,阐述了市场营销理论的产生、传播和发展的历程 ,建议我国经济工作者、企业营销人员 ,密切结合本国、本地区、本企业实际 ,学习、借鉴西方市场营销理论 ,制定正确的营销策略 。

On the basis of pointing out the definitions of marketing and its rese arch subjects, the author elaborates its origin, dissemination and development. The author emphasizes the importance for Chinese economists and sales people to practice in the local ventures and the necessity to study marketing theories of the developed countries so as to make correct marketing tactics to be adapted to the acute competition in the domestic and international markets.