构建融媒体视野下数字阅读推广服务体系

Constructing a Digital Reading Promotion Service System from a Converged Media Perspective

在融媒体视野下,数字阅读推广对满足新时代受众阅读需求、推动阅读事业持续发展、促进阅读服务机构跨越性发展等方面具有积极助益。当前,数字阅读推广服务存在渠道单一化、交互性偏弱、推广不精准等难题,现从形式创新上搭建完善的互通网络,从服务创新上提升各类读者的满意度,在模式创新上保障推广服务质量等方面给出建议,旨在更好地发挥融媒体优势,形成完善的数字阅读推广服务体系。

Under the perspective of converged media,the promotion of digital reading plays a critical role in satisfying the reading demands of the audience in the new era,driving the sustainable development of reading initiatives,and supporting the striding growth of reading service institutions.At present,challenges in digital reading promotion services include a homogenization of channels,weak interactivity,and imprecise promotion efforts.Based on these issues,this article suggests constructing a comprehensive interlinked network in form innovation,improving satisfaction among various readers in service innovation,and in model innovation ensuring the quality of promotion services.Thereby the advantages of converged media can be exerted and a robust digital reading promotion service system be formed.