微传播视域下高校思政教育的契机、挑战与路径研究

Opportunities,Challenges and Paths of Ideological and Political Education in Colleges and Universities from the Perspective of Micro-communication

媒介作为信息传递、交流的工具,在大众传播中发挥着重要作用。随着信息技术的发展,微传播以主体多元、互动性强、覆盖率高等特点快速融入受众现实生活,潜移默化地影响大学生思想观念。本文基于传播学逻辑,从传播主体、信息、受众等角度分析微传播给高校思政教育带来的契机与挑战,并提出多元化路径,以促进微传播赋能高校思政教育的创新发展。

Media,as a tool of information transmission and communication,plays an important role in mass communication.With the development of information technology,micro-communication is quickly integrating into the real life of the audiences and unconsciously influencing the ideas of college students relying on its features such as diversified subject,strong interactivity and high coverage.Based on the logic of communication,this thesis analyzes the opportunities and challenges brought by micro-communication to ideological and political education of colleges from perspectives of communication subject,information,audience,etc.and offers diversified paths to promote microcommunication to empower the innovative development of ideological and political education of colleges.