零售业数字化转型面临的挑战及对策研究

Research on the Challenges and Countermeasures of Digital Transformation of the Retail Industry

如今,数字化转型已经成为各行业的共识,零售业数字化转型更是势在必行。文章梳理了我国零售业数字化转型的探索历程,列举了阿里巴巴的成功案例,指出了现存的挑战,提出推动我国零售业数字化转型的对策建议,以加快零售业转型,抢占时代先机,推动我国零售业加速步入高质量发展新时代。

Nowdays,digital transformation has become the consensus of all industries,and the digital transformation of the retail industry is even more imperative.This paper reviews the exploration process of digital transformation of China's retail industry,lists Alibaba's successful cases,points out the existing challenges,and puts forward countermeasures and suggestions to promote the digital transformation of China's retail industry,so as to accelerate the transformation of China's retail industry,seize the opportunities of the times,and promote China's retail industry to accelerate into the new era of high-quality development.