基于因子分析法的酿酒行业综合竞争力分析

Analysis on Comprehensive Competitiveness of Wine Industry Based on Factor Analysis Method

中国白酒行业在经历了今年的经济衰退、消费市场匮乏等诸多不利影响之后,整体上保持着稳定的发展状态,各个行业都有自己的特色,对发展的信心和希望也在不断增强。在我国酿酒企业越来越多的情况下,对公司的财务业绩和在产业内的整体竞争能力进行正确的判断越来越重要。文章以我国26家酿酒上市公司为研究样本,选择13个能体现企业经营业绩的有代表性的指标,运用因子分析方法,对酿酒行业的经营业绩进行评估,并对其进行综合竞争力排序,探索其关键要素,最后给出提高我国酿酒企业综合竞争力的对策。

After many adverse effects such as economic recession and lack of consumer market this year,the Chinese liqueur industry has maintained stable development overall.Each industry has its own characteristics,and its confidence and hope for development are also growing.With the increasing number of brewing enterprises in China,it is increasingly important to make correct judgments about company's financial performance and overall competitiveness within the industry.This article takes 26 listed brewing companies in China as research samples,selects 13 representative indicators that can reflect the business performance of enterprises,uses factor analysis method to evaluate the business performance of the wine industry,ranks its comprehensive competitiveness,explores its key elements,and finally provides countermeasures to improve the comprehensive competitiveness of Chinese brewing enterprises.