困境与纾解:供需协同视角下体育培训业的高质量发展

Dilemmas and Relief:The High-Quality Development of the Sports Training Industry from the Perspective of Supply-Demand Synergy

体育培训业的高质量发展有利于体育强国建设。该文运用田野调查法、文献资料法、专家访谈法,探讨供需协同视角下体育培训业高质量发展的现实困境与纾解路径。目前,我国体育培训业的现实困境表现为市场需求旺盛与有效需求不足并存、市场快速扩张与无效供给过剩并存、供需结构性失衡造成体育培训市场环境进一步恶化。提出:需求侧要打破信息壁垒,激发消费者体育培训有效消费需求;供给侧要完善供给体系,助力体育培训机构有效供给能力提升;优化市场监管,充分发挥市场机制作用。

The high-quality development of the sports training industry is conducive to building a leading sports nation.Using the method of field investigations,literature and expert interviews,the paper discusses the realistic dilemmas and the relief paths of the high-quality development of the sports training industry from the perspective of supply-demand coordination.At present,the realistic predicaments of the sports training industry in China are manifested as the coexistence of strong market demand and insufficient effective demand,the coexistence of rapid market expansion and excessive ineffective supply,and the further deterioration of the sports training market environment led by the structural imbalance between supply and demand.This paper proposes that the demand side should break information barriers to stimulate the effective consumption demand of consumers for sports training,the supply side should improve the supply system to help improve the effective supply capacity of sports training institutions,and that it is necessary to optimize market regulation to give full play to the role of market mechanisms.