摘要
少数民族传统体育和旅游产业一体化发展是广西发展体旅经济的重要抓手。该文采用SWOT分析法,通过对其体旅产业一体化发展的优势、劣势、机遇和威胁进行综合分析,探讨了广西体旅产业一体化发展的可行性。结果表明,广西体旅产业一体化发展的资源禀赋等优势明显,市场环境和宏观政策有利于改善其存在的不足,具备应对威胁的能力和条件,且存在将威胁转化为有利因素的可能。广西体旅产业一体化发展具有较高的可行性。
The integrated development of traditional minority sports and tourism industries is an important starting point for Guangxi to develop sports tourism economy.This article adopts the SWOT analysis method to comprehensively analyze the advantages,disadvantages,opportunities and threats of the integrated development of sports and tourism industries in Guangxi,and explores the feasibility of the integrated development of sports and tourism industries in Guangxi.The results indicate that the integrated development of sports and tourism industries in Guangxi has obvious resource endowment and other advantages,and that the market environment and macro policies are conducive to improving its shortcomings,so as to enable it possess capabilities and conditions to respond to threats and have a possibility of transforming threats into favorable factors.The integrated development of sports and tourism industries in Guangxi has high feasibility.
作者
许昭华
XU Zhaohua(Beihai Vocational College,Beihai,Guangxi Zhuang Autonomous Region,536000 China)
出处
《当代体育科技》
2024年第7期93-95,共3页
Contemporary Sports Technology
基金
2023年度广西高校中青年教师科研基础能力提升项目(项目名称:乡村振兴背景下广西少数民族体育与乡村旅游融合发展路径研究,项目编号:2023KY1485)。
关键词
体育旅游
体旅产业
体旅产业一体化
体旅融合
Sports tourism
Sports tourism industry
Integration of sports and tourism industries
Sports-tourism integration