基于“博物馆+”的扬州全域旅游发展新路径探究

Innovation Paths for the Comprehensive Tourism Development of Yangzhou by Way of “Museum+”

通过“博物馆+”的力量构建文旅融合新模式,按“重量级”不同,梳理出扬州各类博物馆的特色与亮点,解析、研判、探寻各博物馆与文旅不同角度的结合点,进而归纳出八条策略作为发展新路径。

This paper attempts to build a new mode of culture and tourism integration through the power of“museum+”.It first sorts out the characteristics and highlights of various museums in Yangzhou in the order of their importance,and then summarizes eight strategies as innovation paths after analyzing and exploring the different combination points of museums and culture and tourism from different angles.