摘要
良渚文化作为一种被“重新发现”的地区文化,在中华文明发展进程中占据极其重要的地位。研究借助NOW新闻语料库,采用语料库和话语分析相结合的方法,从词频统计、搭配词分析、索引行分析等层面,对海外网络媒体关于良渚报道话语中的结构、意义和社会属性进行量化分析,并结合话语分析理论进行文本描述,定量与定性结合,观察良渚在海外网络媒体中的话语表征和形象描述,提出提升良渚国际形象的建议。
As a"rediscovered"regional culture,Liangzhu culture played a crucial role in the history of Chinese civilization.This study utilizes the NOWnews corpus and employs a combined method of corpus analysis and discourse analysis.It quantitatively analyzes the structure,meaning,and social attributes of the discourse in foreign online media reports on Liangzhu from the perspectives of word frequency statistics,collocation analysis,and index line analysis.Additionally,it incorporates discourse analysis for textual description,combining quantitative and qualitative approaches.This study observes the discourse and image of Liangzhu in foreign online media,proposing methods to enhance Liangzhu's international image.
作者
李晓红
钱毓芳
LI Xiaohong;QIAN Yufang(School of Tourism and Foreign Languages,Tourism College of Zhejiang,Hangzhou 311231;School of Foreign Languages,Zhejiang Gongshang University,Hangzhou 310018)
出处
《文化艺术研究》
2024年第2期43-54,114,共13页
Studies in Culture and Art
基金
浙江省哲学社会科学规划课题“浙江文化遗产话语及其当代价值研究”(项目编号:22NDJC186YB)的阶段性成果。
关键词
良渚
网络媒体
形象
研究
NOW语料库
话语分析
Liangzhu
online media
image
research
NOWnews corpus
discourse analysis
