新时代全民阅读文旅融合新模式的创新探索与实践——以“走读广西”品牌建设为例

Innovative Exploration and Practice of a New Model for National Reading and Integration of Cultural and Tourism in the New Era:Taking the Brand Construction of“Reading and Journey Around Guangxi”as an Example

在文旅融合发展、全民阅读深入推进的新形势下,作为现代公共文化服务体系重要环节和全民阅读核心阵地的公共图书馆,如何主动适应和高质量地融入“文旅融合”的时代潮流,成为一个全新的现实课题。2020年起,广西创新思路举措、大胆实践探索,率先在全国提出并实践“走读”系列活动,成功打造“走读广西”公共服务融合品牌,总结出全民阅读文旅融合的广西经验。

In the new situation of the development of cultural and tourism integration and the deepening of national reading,as an important part of the modern public cultural service system and the core battlefield of national reading,how public libraries can actively adapt to and integrate with the trend of“cultural and tourism integration”with high quality has become a new practical issue.Starting from 2020,Guangxi has taken innovative measures and boldly practiced exploration,taking the lead in proposing and implementing the“Reading and Journey”series of activities nationwide,successfully building the“Reading and Journey Around Guangxi”public service integration brand,and summarizing the experience of integrating reading,culture,and tourism for all in Guangxi.