基于推拉理论的数字健康平台用户持续参与行为的组态效应

Configuration effect of users'continuous participation behavior in digital health platform based on push-pull theory

针对数字健康平台用户持续参与行为的组态效应问题,基于推拉理论,以26个典型数字健康平台为研究对象,采用问卷调查法、模糊集定性比较分析法等,对问诊价值、感知价值、社会网络价值、功能服务质量、系统质量和信息质量,以及信息安全认知价值对用户持续参与行为的组态效应进行分析。研究表明:推力因素和拉力因素的单项前因条件均不是结果变量的必要条件;用户持续参与行为的前因具有复杂性,需要推力因素与拉力因素共同作用。提出效益主导型、专项问诊型、内在关注型3种构型模式下的5条驱动路径。研究结论为优化数字健康平台,提升用户存留率提供参考。

Based on the push-pull theory,this study focuses on the configuration effects of continuous participation behavior among users on digital health platforms,using 26 typical digital health platforms as research objects.A questionnaire survey and fuzzy set qualitative comparative analysis method are used to analyze the configuration effects of consultation value,perceived value,social network value,functional service quality,system quality,and information quality,as well as the cognitive value of information security on user continuous participation behavior.Research has shown that the single antecedent conditions of thrust and tension factors are not necessary conditions for outcome variables;The antecedents of continuous user engagement are complex and require a combined action of thrust and tension factors.Five driving paths under three configuration modes are proposed:benefit oriented,specialized consultation oriented,and internal attention oriented.The research conclusion provides reference for optimizing digital health platforms and improving user retention rates.